Parmentier

Parmentier is a Swedish jewelry brand specializing in custom creations made from recycled metals.

The main challenge was to create a logo featuring an iconic brand symbol that would serve as the signature piece.

The drawing of the icon had to meet strict jewelry standards. Working with the goldsmith, we aimed for visual and physical balance to ensure even weight distribution and proper suspension, incorporating angles over 90 degrees, open spaces, and seamless connections between elements.

We’ve created the brand identity, brand symbol, packaging design, print and digital collateral assets.