Parmentier

Transforming a signature piece into a complete brand language.

Parmentier is a Swedish jewelry brand specializing in custom creations made from recycled metals.

The challenge was to create a distinctive symbol that could embody the brand’s identity and become the signature of its jewelry collections. Working closely with the goldsmith, we translated Parmentier’s values into a timeless icon, balancing aesthetics, craftsmanship, and the technical requirements of jewelry making.

The symbol became the foundation of the brand, evolving beyond the jewelry itself into a cohesive language across packaging and communication assets, where the icon serves as a defining element.