Lùmara

Translating a hybrid concept into a visual language.

Led by Rodolfo Castellanos (Top Chef Mexico), Lùmara offers a singular alpine dining experience through refined Mexican gastronomy, mezcal rituals, and late-night music.

Set in the mountains of Courchevel, the restaurant reveals a warm, sensual atmosphere where the Alps meet the lush landscapes of Latin America.

To express this unique dialogue, we developed a visual language inspired by the Monarch butterfly, a symbol of connection and migration between these two worlds, supported by a bespoke illustration system celebrating lush nature.