Lùmara
Led by Rodolfo Castellanos (Top Chef Mexico), Lùmara offers an immersive experience through high-end Mexican gastronomy, mezcal rituals, signature cocktails, and late-night music.
Set between Mexico and the mountains of Courchevel, the restaurant reveals a warm, sensual atmosphere inspired by the Monarch butterfly, blending emerald velvet, dark woods, and jade ceramics.
We created a cohesive visual system shaping the narrative between these two worlds: a refined Monarch-inspired icon, a rich and deep color palette, and tropical illustrations celebrating lush nature.
SERVICESArt direction
Brand identity
Print collateral assets
On-site photographs: © Lùmara.