Gioia

Expressing Mediterranean culture into a festive hospitality system.

Gioia is a restaurant in Saint-Tropez, South of France, where Italian cuisine meets live performances and DJ sets.

The concept draws from the visual and emotional language of la Dolce Vita, translated into a welcoming experience defined by rhythm, warmth, and celebration.

Zigzag developed a cohesive identity system rooted in Mediterranean culture, establishing a distinctive hospitality language through a custom icon, expressive typography, and a sun-led color palette.

The system extends across branding and communication, bringing consistency with a playful twist to a venue designed around dining, entertainment, and festivity.